shortyLOVE x Ise AI: Growth Marketing at the Speed of AI
shortyLOVE is a New York-based handbag brand known for its functional design, elevated aesthetic, and thoughtful approach to daily style. With a loyal customer base of style-savvy women—many of them busy professionals and moms—the brand has carved out a niche at the intersection of utility and elegance.
As the brand scaled, so did the complexity of its content needs. With dozens of SKUs and multiple colorways released seasonally, creating content that matched the pace of growth became a bottleneck. From planning and executing photoshoots, to manually cropping assets for PDPs, email, and paid media, the shortyLOVE team found themselves spending significant executive time and marketing dollars just to keep up.
That’s why shortyLOVE partnered with Ise AI. Ise AI provides shortyLOVE with a self-service, AI-powered content system that supports both creative exploration and production-grade execution—delivering high-quality visuals across every marketing channel, without the operational drag.
1. Ise AI provides shortyLOVE with an Always‑On Content Machine — powered by two cutting edge AI models.
Brainstorm: Ise AI creates customized AI models for shortyLOVE’s creative team to generate and brainstorm shoot concepts using simple prompts, in a self-service web portal. This makes it easy to explore scenes, casting vibes, locations, and styling directions before committing to production. These AI models are trained on shortyLOVE’s unique brand guardrails and self-improves based on the customer’s feedback.
Finalize: Once concepts are aligned, shortyLOVE graduates assets into our production pipeline: an enterprise-ready AI optimized for accurately reflecting product details paired with white‑glove retouching to deliver high‑fidelity, photo‑real results ready for the consumer in PDPs, ads, and print.
This stage ensures accurate product proportions, textures, and details—and includes white-glove finishing touches (upscaling, skin/texture realism). For brands that want it, we also offer exclusive custom AI faces not available to other brands.
Results
Fast visual moodboarding before physical shoots
Production‑grade accuracy and realism for final photoshoot assets
A continuous lifestyle content engine feeding social, email, PDPs, and ads
2. Ise AI created an auto-cropping tool for shortyLOVE to optimize images for each marketing channel on autopilot.
Results
Saved hours of repetitive work cropping images into target aspect ratios
Achieved consistent framing across products
Increased speed-to-site
“What used to take us days now happens in minutes — and the results are pixel-perfect.”
Growth marketing and ROI impact for shortyLOVE
Ise AI’s platform didn’t just solve a workflow issue—it became a business growth lever.
Grow Revenue: By consistently generating new, on-brand lifestyle imagery and remixing high-performing content, shortyLOVE was able to improve CTRs and refresh ad creative more frequently—without waiting on the next shoot cycle. That means faster campaign launches and more opportunities to convert.
“We got brand-new lifestyle images without booking a single shoot — and the quality held up beautifully.”
2. Save Time: From planning to publishing, shortyLOVE reduced time spent on creative execution. Their team no longer has to manually crop images, wait on third-party retouching, or worry about missing a key shot. The ideation and execution cycle is continuous—and controlled in-house.
“We no longer think in terms of ‘shoot days’ — we think in terms of what we can launch this week.”
3. Save Money: shortyLOVE refreshes existing winning assets with new SKUs and colorways using Ise AI’s product swapping capabilities, without compromising on quality. By removing the need to rebook models, ship products back and forth, or restage expensive sets, shortyLOVE was able to extend the life of existing hero content.
Solving Real-World Operational Headaches with AI
shortyLOVE came to us with real challenges:
Too many products to physically manage for every shoot
Frequent seasonal updates with new colorways
Time-consuming logistics coordinating models, samples, and studios
What they needed was a way to keep pace with content demands — without compromising on quality or brand vision. That’s exactly what we delivered. All in all, the brand estimates having reduced content costs by more than 2.5x and executive time with the help of Ise AI’s platform.
Want to Scale Smarter, Like shortyLOVE?
We help growing brands turn production headaches into streamlined creative workflows. If your team is juggling multiple SKUs, tight timelines, or seasonal launches — we’d love to show you what Ise AI can do.
👉 Schedule a demo 📩 Or reach out: vanessa@ise-ai.com
