Ise AI & Chen Hsong: 25% Lead Growth via Personalized Content Marketing

About Chen Hsong

Founded in 1958, Chen Hsong Machinery Co., Ltd. is one of the world's largest manufacturers of plastic injection molding machines. Over the decades, Chen Hsong expanded its operations internationally, serving customers in over 80 countries. The company is recognized for innovation and reliability, consistently ranking as a top player in the Asia-Pacific injection molding machine market.

Challenge
One of Chen Hsong’s highest corporate priorities this year is expanding market share in its North American and European markets. To achieve the company’s growth goals, the team needs to revamp its existing imagery and technical content, which are designed for Asian manufacturing hubs and do not resonate well with Western buyers: 

• Demographic Disconnects: Machinery photos featuring exclusively Asian technicians do not resonate with EU/NA operators expecting to see peers

• Content Preferences: Engineers want detailed spec sheets, while procurement teams respond better to editorial-style "success story" visuals

• Format Gaps: Certain consumer demographics prefer video content with 3x higher CTR for motion graphics

Solution
Ise AI implemented a three-tier personalization system across Chen Hsong's industrial marketing funnel, including its CRM and top-of-funnel social media channels:

1. Audience-Specific Model Swaps:

   • Automated replacement of technician demographics in machinery photos using AI (e.g., German engineers for EU catalogs, female operators for diversity-focused manufacturers)

   • Dynamic background adjustments showing machines in clean-room vs. heavy-industry settings based on buyer verticals

2. Video Conversion Pipeline:

   • Transformed static images into 15-second explainer videos highlighting machine features preferred by regional buyers

   • Added localized voiceovers and text overlays optimized for social platforms like LinkedIn Industrial Groups

3. Asset Amplification Engine:

   • Converted low-resolution iPhone factory shots into polished editorial spreads through AI upscaling and layout design

   • Generated localized spec sheets in 12 languages while maintaining technical accuracy

   • Always-on 24x7 AI marketing assistant that understands Chen Hsong’s brand equity and enhances brand storytelling across all digital platforms

Results

• 25% Increase in North American Lead Gen

• -75% Costs in Content Production

• > 5x previous volume of (personalized) content produced

"Ise AI helped us present as a local partner who understands our customer’s needs precisely. The 27% lead jump proves manufacturers care about cultural relevance, even in industrial sales."
– Chen Hsong P&L Owner/ Special Corporate Projects Manager

By aligning technical marketing with regional operator identities and content consumption habits, Ise AI enabled Chen Hsong to achieve 85% faster market penetration in target regions compared to previous expansions. The solution now adapts content across 12 languages and 6 industrial verticals.