How Ise AI unlocked 2 months of incremental sales for Evereden on Amazon and Temu
In this case study, we will share how Evereden leveraged Ise AI to increase sales on Amazon and Temu. Evereden is a premium skincare brand that has quickly grown to $60 million in revenue within a few years of founding. Evereden produces clean products formulated by Stanford and Harvard dermatologists for babies, kids, and moms.
Part 1: Overcoming Challenges in Commerce Photography for Temu
In the past month, Evereden has used Ise AI’s sell through engine to create, test, and optimize editorial content, thereby unlocking an incremental sales channel and improving sales performance on existing platforms. This innovative approach has helped the brand boost ecommerce sales and strengthen its brand equity.
As part of a new product launch, Evereden faced an unexpected hurdle when their commerce photography shoot with baby models was rejected by Temu due to content safety filters. This setback provided valuable insights on how to sell on Temu and highlighted the importance of platform-specific product photography.
Re-shooting would have been expensive and required 2 months of lead time. To overcome this challenge and increase sales for ecommerce, Evereden engaged Ise AI to retroactively style the baby models:
Within 24 hours, Ise AI added a simple onesie to the baby models
The brand quickly resumed the product launch process
The brand unlocked 2 additional months of sales
This solution demonstrated how AI-powered tools can provide flexibility and convenience not possible with traditional product photography services, helping brands improve ecommerce sales efficiently.
Part 2: Enhancing Amazon Sales with Amazon A+ listings
Evereden used to sell a velvet headband as a free gift with bundled products on Amazon. Now they want to sell the headband as a standalone SKU. To drive Amazon sales, Ise AI helped the brand:
Retroactively add velvet headbands to existing commerce photography materials
Save time and costs associated with new commerce photography
Ensure that there are enough editorial-grade commerce photos for an Amazon A+ listing
These enhancements for Amazon A+ content contributed to increased sell through and sales on Amazon.
Part 3: Maximizing Success for New Product Launches
Ise AI assisted Evereden in remixing winning campaigns with new product SKUs, maximizing the chance of success for new products by leveraging past visual successes. This strategy involved:
Creating commerce photography for new SKUs based on campaigns that have performed best in the past
Swapping out text and typeface from successful hero product visuals
Optimizing Amazon A+ content for improved brand marketing
By implementing these techniques, Evereden has been able to consistently improve ecommerce sales and strengthen its position in the competitive skincare market.
Join Evereden and other fast-growing brands in using Ise AI's sell through engine to boost your brand's sales performance with agility and efficiency. Learn how to increase sales on Amazon, Temu, and other ecommerce platforms by leveraging innovative commerce photography and AI-powered solutions.