Ise AI Insights #06: Not all AI photoshoots are equal and why we need enterprise-grade quality 📸

If you can tell a photoshoot is AI-generated, you should not show it to your end consumers.

As we embrace the transformative power of AI in retail, it’s crucial to recognize that not all AI photoshoot solutions are created equal. While generative AI can significantly enhance commerce photoshoots, many vendors are flooding the market with low-precision tools that produce inconsistent and often misleading outputs. This flood of trashy AI photoshoots is skewing the perception of end consumers.

Many AI photoshoot platforms claim to generate stunning product images but fall short, creating "hallucinated" visuals that misrepresent colors or details. Users are expected to write complicated prompts and click “generate” 15 times just to get disappointed with unusable content.

We asked our customers what they thought about AI photoshoot outputs created by other players on the market:

I would fire any employee who tries to use this image for my campaigns.

– Yuv, Ise AI customer and brand owner, ex-Hermès

🎥 Hear directly from our customer. ↗

The technical reason behind hallucination is because these AI photoshoot vendors are retro-fitting open source models that are not trained to preserve details of product SKUs. In an era where visual authenticity is paramount, investing in high-quality, reliable AI photoshoot solutions is essential. When evaluating AI photoshoot solutions, brands must prioritize reliability, control and precision.

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