Ise AI Event Recap2024 Vogue Business x Li & Fung's Fashion Futures
Last Monday, Ise AI was invited to showcase our technology at the Vogue Business x Li & Fung’s Fashion Futures conference in Shanghai. Ise AI was one of ~15 startups hand picked by the conference team to present to industry leaders and brand executives around the world. We had great conversations on the road ahead for leveraging AI in the retail space, and how Ise AI is leading the charge to bring state-of-the-art AI research to industry.
A few learnings and insights emerged from the conference:
Content quality is key: Ahead of the conference, our team created a one-pager flyer showcasing platform outputs. The flyer and visual examples were well received -- folks who stopped by our booth noticed how Ise’s AI photoshoots are on parity in quality with real-life photoshoots.
Time savings: Brands that we talked to resonated on the time savings component of our value proposition.
Superior Controlled Image Generation technology: As we presented our platform, Midjourney seemed to be a first mental anchor for folks. However, as we showed side-by-side comparison of Ise AI versus Midjourney on controlling product color / fabric / silhouette, it became clear to them how our technology better fulfills customer needs. We will share more comparison details in a forthcoming post.
Flexibility of Customer Experience: Brands we engaged with liked having the choice to either engage with our team for a more supported process, or self-serve using our web app.
Want to see: In the future, customers want more variations in model poses and the ability to customize models specially created for their brands -- both asks are on our development roadmap!
Lastly, we want to thank the Vogue Business and Li & Fung teams for inviting us to showcase -- especially Janie Yu from LFX Ventures for the connection. We also thank Dr. Victor Fung for his warm remarks and affirmation of our vision and traction.
Ise AI uses gen AI to help creative teams make editorial-grade product photoshoots in minutes rather than weeks, so that retail brands can launch fresh marketing content on-demand. We’ve been working with brands that sell a large range of products including home appliances, handbags, food, and apparel. You can reserve a spot on our waitlist today by contacting vanessa@ise-ai.com.
