Ise AI Customer Case Study: Urban Jungle

In this article, we highlight how Tanisha Jatia, Director of eCommerce at Safari Industries India Limited (the #1 luggage brand in India), successfully leveraged Ise AI’s Gen AI technology to deliver business ROI. Tanisha leads Urban Jungle – Safari’s new premium brand targeting millennials with a discerning eye for aesthetics and visuals.

As a newer brand, Urban Jungle had a limited budget to spend on premium props, photoshoot staging, and models. However, editorial-grade content was what Tanisha needed to communicate Urban Jungle’s brand values. Additionally, Tanisha often experienced long content turnaround time – from scheduling shoots and waiting for sample arrival, to directing the product staging on shooting day and re-shooting alts. Content was often a bottleneck to Tanisha’s product launches and sales goals.

With the help of Ise AI, Tanisha’s team is able to create editorial-grade content at scale. Tanisha’s team sends Ise two sets of inputs: 1) plain flat-lay images of target product SKUs, 2) a moodboard consisting of her existing highest-performing campaigns as well as aspirational reference images with the brand look that Urban Jungle wants to achieve. Tanisha and her team can now test out different creative concepts without having to go through the pains associated with physical shoots.

As a result, the display ads (below) that Tanisha’s team generated using Ise AI achieved 3x above-category click-throughs on Amazon, while conversions also saw a meaningful increase. Gross sales increased by more than 3x.

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